Program of Culture Industry Management
About the Program
This program is a close combination of culture，management and economy. Students will learn basic culture courses, some management and marketing courses , and also basic economy theory. Students of this major may have opportunities to enter government agency, news agency and culture enterprises.
Academic System and Credits
A flexible 4-year-based academic system is applied in this program. Those who have completed the required courses and obtained necessary credits are entitled to a B.M. in culture industry.
Main courses
Introduction to culture industry
Principle of management
History of Chinese culture and arts
History of world culture industry
Calculus I
Microeconomics
History of world culture and arts
Introduction to culture
Macroeconomics
Financial management
Accounting
Social statistics
Principle of public relationship
Culture economics
Public economics
Introduction to culture resources
Cultural industry project management
Research methods of culture market
Cultural industry investment
Cultural creativity and media planning
Cultural policies and regulations
Culture marketing
International cultural trade
Case analysis of brand strategy
Basic Communication
Case analysis of culture industry
Strategy of Chinese and foreign culture industry
Explore press group
Convention and exhibition industry
Understand the plan of culture industry
Film and television performing arts
Network culture industry
Degree
Bachelor's Degree of Management
