Program of Advertising
About the Program
This program is a close combination of advertising and marketing. Students of this major often have opportunities to enter government agency, news agency , advertising agency and culture enterprises as well.
Academic System and Credits
A flexible 4-year-based academic system is applied in this program. Those who have completed the required courses and obtained necessary credits are entitled to a B.A. in Advertising.
Main courses
Marketing
History of advertising
Introduction of advertising
Originality and expression of advertising
Basic of advertising design I
Understand communication
Basic writing of advertising
Basic of advertising design II
Brand strategy
Social statistics
Understand digital media
aesthetics of advertisement
Compare Chinese and foreign culture
Public relationship
Advertising seminar
Copywriting for advertisement
Internship for advertisement copywriting
Internship for brand strategy
Design for Printing Advertising
Advertising planning
Creative public service advertising
Research advertising media
Advertising investigation and evaluation
Design and produce entries
Advertising psychology and consumer behavior
Case analysis of classic advertising
Advertising customer management
Advertising market investigation
Digital advertising design and production
Degree
Bachelor's Degree of Arts
