Teaching plan 2012：Advertising  
course type course code course name credits hours time key courses   
semester hours/week language
　
Specialized basic courses
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Specialized Subject Courses
 
 
 
 
 
 
 
 		                
23 Marketing 3 48 1 3 　  
8202 History of advertising 2 32 1 2 key  
8962 Introduction of advertising 2 32 1 2 key  
9613 Originality and expression of advertising 3 48 2 3 key  
9643 Basic of advertising design I 3 48 2 3 　  
8053 Understand communication 3 48 3 3 key  
8253 Basic writing of advertising 3 48 3 3 key  
9603 Basic of advertising design II 3 48 3 3 　  
38052 Brand strategy 2 32 3 2 key  
6413 Social statistics 3 48 4 3 　  
39A62 Understand digital media 2 32 5 2 key  
39B62 aesthetics of advertisement 2 32 5 2 　  
09A92 Compare Chinese and foreign culture 2 32 6 2 　  
393 Public relationship 3 48 7 3 　  
total 36 576     　  
             
9411 Advertising seminar 0.25 4 2 2 　  
8.00E+33 Copywriting for advertisement 3 48 3 3 key English
09B62 Internship for advertisement copywriting 1.5 24 3 12 　  
09B72 Internship for brand strategy 1.5 24 3 12 　  
8283 Design for Printing Advertising 3 48 4 3 　  
8974 Advertising planning 4 64 4 4 key  
9431 Creative public service advertising 1 16 4 8 　  
8063 Research advertising media 3 48 5 3 key  
9623 Advertising investigation and evaluation 3 48 5 3 key  
09B52 Design and produce entries 2 32 5 16 　  
38043 Advertising psychology and consumer behavior 3 48 5 3 　  
8173 Case analysis of classic advertising 3 48 6 3 　  
9451 Advertising customer management 1 16 6 8 　  
9521 Advertising market investigation 1 16 6 8 　  
9633 Digital advertising design and production 3 48 6 3 key  
total 39 624