Courses design: Master of Art in Communication

 

Type of courses	Name	Credit	Hour	Semester						备注
				1	2	3	4	5	6
Required course	Research on communication theory	2	32	√
	History of world communication	2	32		√
	Media economy	3	48		√
	Media management	3	48		√
	Advertising theory and practice	3	48		√
	Journalism and communication research methods	2	32		√
	Media PR	2	32			√
	Introduction to culture industry	3	48	√
	Research fronts on media theory	2	32				√
Optional course	Media marketing research	1	16		√
	Research on public crisis event communication	1	16				√
	Audience research	1	16			√
	Research on public relationship	1	16		√
	Symbol and media economy	1	16		√
	Advertising creative and aesthetic study	1	16			√
	Consumer culture and communication research	1	16			√
	Brand research	1	16			√
	Introduction to communication classic works	1	16		√
	Research on new media	1	16		√
	Reform and development of Chinese media industry	1	16		√
	Research on media brand strategy	1	16		√
	Social investment of media	1	16			√
	Research on international communication strategy	1	16			√

1. Total credits: 36
2. 16hours for each credit of specialized courses