Yingzhou Cai
DepartmentJournalism and Communication Department
Associate Professor
E-mail: 1714284054@qq.com
Introduction
Deputy Dean of Humanities School,
Research Field
TV and Broadcasting Study, Brand Communication
Main Course
Brand Strategy, Case Study of Brand Strategy
Main Research Achievements
Published 10 papers in recent years
Representative Papers:
1, Humanistic Care in Legal TV Program
2, How Can the Cell-phone Changes TV
3, Information Dissemination in New Media Era
4, Research on the Culture Mechanism of Audience Acceptant of Spy and Anti-Japanese War Television Series